Get the right data for your marketing intelligence!
With the Know Your Passenger Package, you will be able to explore data, identify profiles and potential populations, and then connect with each one, anticipate needs and expectations. You change from a passive mode to a pro-active mode. You have all foundations to leverage your marketing skills and win!
Datas from multiple sources of information …
Online shopping on website, navigation data, travel habits, destinations, connections to WIFI inside terminals, parking access, duty free shopping, drinks in bars, lounges, restaurants, frequency, recency, amount, reactivity to promotions, use of services, reservations, …
The individual is the central point of the data. From this unique identifier, about fifteen data sources are planned to be aggregated by means of specific tables: parking reservation, travel reservation, web site user navigation…
… are aggregated to a unique identifier
The XO CDP Customer Data Platform is an open-design system with inbound / outbound connectors that enables by default a much shorter implementation time.
The XO CDP Customer Data Platform allows to dynamically aggregate the identification, transactional and behavioral data transversely from multiple sources centered around a single identifier.
The data is identified and deduplicated, archived, updated, qualified.
The XO CDP integrates a data mining tool that allows you to select and save segments of size XXS to XXL
and then operate in multichannel levers / hyper-personalized messages.
Hyper-customize your relationship with each traveler
Know Your Passenger Package consists of a Customer Data Platform XO CDP with a blue-print data model for the airport and air travel world, an embedded XO MATIC marketing automation toll with scenarios aiming to effectively engage every traveler, XO FEEDBACK, a mobile web application designed for the various actors of the eco-system of airport.
XO FEEDBACK is dedicated to the management of individualized purchases /consumption for each promotional operation /customer relationship.
Ready to be configured
The Know Your Passenger Package delivers features ready to be go & match the specificities of your airport environment. For you it is a gain in terms of rapidity of implementation and therefore costs.
It is also a gain in terms of efficiency and reliability
Pre-programmed automation marketing scenarios to engage each traveler effectively
Several scenarios are already available on the XO MATIC automation marketing tool integrated in the Know Your Passenger Package. Among those:
• A promotional offers scenario
• An embedded scenario for «Business Passenger» customers with personalized offers for access to parking and services available at the airport.
Maximize your revenue per traveler
All these tools within the Know Your Passenger Package allow the relevant departments of the airport, as well as its eco-system, to maximize revenue per traveler, being ready at the right time thanks to the « intimate » knowledge of this traveler.
Know Your Passenger
The health crisis which is coming to the end, reveals more than ever the need to Know Your Passenger as well as possible, in order to better satisfy them and seize all opportunities.
For an airport, the knowledge of each traveler requires understanding his/her interaction and buying behaviors in order to create a holistic view of the traveler.
One should also qualify the buying potential of complementary services and products (commitment, renewal, up-selling, cross-selling, add-on…) before, during and after coming to an airport.
A holistic view of the traveler
For an airport, the knowledge of each traveler requires understanding his/her interaction and buying behaviors in order to create a holistic view of the traveler.
One should also qualify the buying potential of complementary services and products (commitment, renewal, up-selling, cross-selling, add-on…) before, during and after coming to an airport.
The sources of information: online shopping on website, navigation data, travel habits, destinations, connections to WIFI inside terminals, parking access, duty free shopping, drinks in bars, lounges, restaurants, frequency, recency, amount, reactivity to promotions, use of services, reservations, …
Reach Us
Link to Business Technology
Parc Sud Galaxie
4 rue des tropiques
38130 Echirolles
France
kyp@link2b.fr