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Engage in the virtuous cycle of enriching the intimate knowledge of each passenger


The « Know your Passenger » package is based upon the traveler’s intimate knowledge and his/her identification over multiple points of contact. it is now possible to collect, aggregate, plus explore increasingly relevant data resulting from the interactions that each traveler may have with the services offered at an airport.

This detailed information on each traveler allows the marketing department to identify and qualify each profile of each individual, with messages and offers addressed according to different behaviors and expectations.
Then a move to hyper-personalization, to be pro-active by building the demand.
By adopting this « Know your Passenger » approach, an airport’s eco-system generates additional revenues
and also consolidates the loyalty factor over time

The XO CDP Customer Data Platform, is an open-design system with inbound / outbound connectors that enables by default a much shorter implementation time. The XO CDP allows to dynamically aggregate the identification, transactional and behavioral data transversely from multiple sources centered around a single identifier. The data is identified and deduplicated, archived, updated, qualified.
And the XO CDP integrates a data mining tool that allows you to select and save segments of size XXS to XXL and then operate in multichannel levers / hyper-personalized messages.

Pre-programmed automation marketing scenarios to engage
each traveler effectively.
Several scenarios are already available on the XOMATIC automation marketing tool integrated in the « Know your Passenger » package.
Among those:
• A promotional offers scenario
• An embedded scenario for “business passenger” customers with personalized offers for access to parking and services available at the airport.

XO FEEDBACK to measure the effectiveness of promotional offers on products or services. Based on custom QR Code editing automatically and on hyper-personalized message delivery from the XO MATIC automation marketing tool,
XO FEEDBACK is a mobile web application accessible from a smartphone or a tablet. XO FEEDBACK scans the personalized QR Code with the promotion or the associated offer. The information collected is sent back to the XOCDP and brought closer to the unique identifier used to edit the QR Code. Independent of the information systems / cash register software, XO FEEDBACK allows each point of sales and participating services to obtain local virtual coupons and measure the effectiveness of different promotions. The airport marketing department can therefore analyze all the data generated by the different campaigns and then make increasingly specific targeting and increasingly relevant offers.
The virtual cycle of customer knowledge is engaged.

Key points


Multiple sources of datas aggregated to a unique identifier in XO CDP


Active contacts generated by personalized offers and communicated by the marketing automation tool XO MATIC

Increased number of contacts in just 18 months. From 50 000 to 250 000

Strong increase in the number of parking reservations since the implementation of KYP Package

The package “Know Your Passenger”: Easy to work with!

The “Know your Passenger” package is designed to be easier ans faster to integrate with business applications and “ready to go” features.

From the launch phase to the start-up phase, the Link to Business technology expert team accompagnies the “Know your Passenger” Pack integration team by making a real transfer of skills following a short iterative process 4 to 5 weeks.


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Link to Business Technology

Parc Sud Galaxie
4 rue des tropiques
38130 Echirolles 

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